All the power of the ad is in the image. Focus on features: we hold the strong belief that most SaaS ads should focus on communicating the most important features. More and more we see short ad copies that convey the users to use the app which requires true expertise in advertising. Those inside feel like they are one step above the others and that’s exactly what Sephora is selling, access. I also like the fact that their ad copy is super simple. You can then create an event ad from your Facebook Page or through Ads Manager. Shopify knows that and they’ve used this desire to link it to their product. While the amount of video available on both Facebook and Instagram increases, many in-feed ads still feature a single image with or without text. The nine best examples of Facebook video ads in 2020 are: 1. Learn More. Choose your audience, placements and optimization and then click Continue. Here at Connectio, we offer a solution called ConnectExplore. This really helps Facebook show your ad to the right people and increase your CTR. Strong A/B tests of products: they are currently testing 6 different pictures for the same ad and this is highly recommended when trying any ad. Discount code method: people love discounts, I mean why not getting something for less money than what others usually pay for? If people scroll, well you failed. It’s the kind of post you’d want a customer to make on their own page. New York fashion brand Kate Spade is known for their colourful and loud designs. Recommended: at least 1,280 by 720 pixels Video ratio: 9:16 to 16:9 Video file size: 4GB max Minimum video length: 1 second Maximum video length: 240 minutes Watch as Facebook ads expert Dennis Yu reveals how you can get results for as little as $1 a day. 3. MVMT is a watch company located in the United States. We’ve added this Facebook ad example to our list because it has a creative that truly stands out and the copywriting is focused on eliciting emotions & connecting with their customer’s values. We love this ad because it shows off the app and gives users an idea of how easy it is to use. BigCommerce is a SaaS eCommerce platform featuring customer groups and segmentation, search engine optimization, web hosting and much more. By showing the product at the center of the ad, it makes it clear what the ad is about. A coupon is a wonderful way to get people started with your brand. Another food delivery service ad to make the list, Skip the Dishes is exclusive to Canada. Put yourself in the shoes of your customer. We love this ad because the playful graphics give the paper a friendly vibe and appeal to a new generation of readers. Blue and yellow colour contrast: the blue colour of the “market” text stands out against the yellow background. People are excited to get what they want to get for a steep discount, period. CoSchedule’s benefit-driven advertising, 5. 2. This picture is very revealing and attracts exactly who Pura Vida wants. 3. Affiliates - GDPR - Terms of Service - Privacy Policy Reaching more Instant Game players with Facebook click-to-play ads. It works great because it tells the customer all that they need to know. So you run an ad, and it fails. As an advertising platform, AdEspresso has managed over $636 million in ad spend.In this article, we’ll use this information to provide you Facebook Ad cost averages for 2019 and Q1-3 of 2020.. We’ll also include the previous year’s information to give you a leg up on the competition! They are competing with Shopify although Shopify is a much bigger player. We also provide a Video Downloader Chrome Extension. Product oriented image: The ad is clearly and simply selling the teeth whitening system and it’s very easy to see that. We love this Facebook ad example because The Iconic has been able to portray what helpful content looks like even for a fashion brand. The “no call-to-action button just a link with a clear wording in the ad copy” is great. It can yield pretty amazing results. Harry’s has always been marketed as a product for men, but since women have body hair too (shock!) Not that we don’t like rainbow coloured ads but they do have a way of not giving your brand differentiation with other brands. 1. That means friends and family, but also products, brands and businesses. The image is so effective because it shows the detail of their products. Geplaatst door Jon Penberthy op Dinsdag 6 februari 2018. Starting a movement: Pela is not only selling their products with their ads – they’re participating in the plastic-free movement. Wouldn’t you love to see the people and processes involved in the creation of a product? Trello’s project management advertising, 11. Moms who barely have time to make scrapbooks were captivated. 4. Creating a movement: this can be a really good strategy because when people buy a product or service, they often buy into an idea, a movement. Reaching new audiences with influencer content on Facebook. We love this Facebook ad example because of its simplicity. Despite our distaste for these, I have a hunch they work for the advertiser. After watching their entire ad library, we’ve decided to pick this Facebook ad as an example for the others. Contrast of colours: The yellow colour of the text and price stands out in bold contrast to the teal background. Install now call-to-action: this CTA is really good for mobile apps. People want the truth, and the NYT is offering it. Videos tend to drive more engagement on Instagram than photos, receiving on average twice as many comments as photos. Super simple copy: This ad gives it to you straight with the copy. Videos tend to drive more engagement on Instagram than photos, receiving on average twice as many comments as photos. Because statistics are easily digestible and often give insight into a world of uncertainty. This ad is great because it blends great branding with simple copy and an ebook download. Show what’s in the box: if you are selling a subscription box or any bundle of products, you must showcase them all together for your customers to see. Facebook statistics for marketers in 2020. Users can watch Facebook video ads in silent mode. Are you using YouTube preroll ads to increase your business? For search campaigns, you can use broad match, phrase match, or exact match negative keywords. This is required to allow Facebook to serve your test user your ads. The concept behind is also pretty nice since the background is a Raptor jersey. That’s it, you’ve got them hooked. Scooping up ice cream sales with Facebook video ads. Multiple logo use: The use of the logo in the ad twice (as well as the logo in their profile picture) reinforces the brand too, another success in the consistent branding in this ad. Rewarded video ads are a full screen experience where users opt-in to view a video ad in exchange for something of value, such as virtual currency, in-app items, exclusive content, and more. From the image Pura Vida has used, we can start seeing who their customer avatars are: surf, Bali, and travellers. Making too much effort to push people to buy too early devalues your product. As the world’s largest men’s magazine brand, Men’s Health has a substantial social media presence already. 4 Die goldene Mitte für die breiteste Masse: Ungefähr so lässt sich der Spagat beschreiben, den Katalog-Gestalter Woche für Woche schaffen müssen. It works great against their black and white branding and gets noticed in the News Feed. We love this ad because we’re always down for a good pun and love the focus on product features. The ad experience is 15-30 second non-skippable and contains an end card with a call to action. 2. Those colours definitely stand out in the news feed which is good because if people stop, then you have a chance of getting clicks. After you have uploaded your new video, you can insert ads by selecting In-Stream Ads in the video composer. If you make your customers have too many emotions in the sales process, it could reduce your conversion rate. 2. 22 Hidden Facebook Features Only Power Users Know. Use your logo often: as you can see, Shopify’s logo is in the image as well as in the page logo. If you don’t know Heap, they offer data driven product analysis services. Featuring the install button directs users to exactly where they can start. Comparing your product to one of your competitor has always been a strong marketing strategy to attract new clients. At this point, everybody should know Amazon, but I’ll still tell you for those who would live on a deserted island without wi-fi. This is what Facebook has to say about it: ” The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products, including Instagram. Leadpages freebie lead Facebook ad example, 18. They are a great solution for companies getting initially started with email marketing. Incorporating text gives your audience the freedom to enjoy and absorb information even in silent mode. The reason is, you can spend as much as you want and still find it hard to make a profit. To create an event ad with an Interested button: 3. They seize opportunities for conversions. Dean positions his product as “the solution” that builds wealth in this insecure world. Design that stands out: you don’t have to use green flashy colours, but trying to make a design that stands out on Facebook can help your results. Only Dean Graziosi can do this – because he’s in a self-driving car! People make a lot of decisions based on visuals because an image says a thousand words. 1. “There’s no immediate need for it,” you’d tell yourself. I've decided to make a video showing why my ads are consistently profitable and how to fix these common mistakes. Finding how you can integrate your branding with some minimal graphic design work on some of your best images for Facebook ads. 3. 1. Best Facebook Ads Examples: Video Ads. And with Instagram video watch time growing, Instagram video ads give brands the time they need to connect with their … Canva is actually giving access to people to their software for free, although they have bigger plans as well. Educating people: at the bottom of the ad, Intercom has written: “Bots by you, to scale every part of your business”. The fact that the Facebook ads library is available makes this article even more crucial because telling the good ads from the bad ads is your key to success! ? 2. 3. It’s also something we preach at SH1FT, we think content is the best way to get in touch with your customers. Looking at Facebook ads examples is one of the best ways to learn how to create your own. 3. Koho is a different kind of bank, offering reloadable prepaid Visas and a great app that has all the features of a typical bank account. Facebook has always been about connecting you to what you love. Trello is a project management software for any business that wants to level their efficiency and organization. Because they have not gone away. 1. Your test user can now trigger a test to see a … 3. 2. 1. Forbes is using this spike in interest to capitalise. With a focus on sustainability and ethical practices, the brand sells direct to consumers to avoid the standard industry markups. because if they don’t reach the right audience, your goals remain unmet. Checklists as freebies: checklists are a really good freebie for Facebook because it’s easily consumable and focused on taking action. Not only is the information valuable in their decision process but it’s also transparent. 3. 3. This helps consumers spot a Fashion Nova’s Facebook ad from a mile away and ensures they stay in their consumer’s minds. Model: Snow did not use an influencer or celebrity for this ad, and this helps the user to relate to the man in the photo and potentially see themselves wearing the device. You often hear be flashy, stand out from the crowd, but the science behind standing out is being different. Their approach to advertising works to highlight the quality of their products, and we love this great example of using exclusive content to grow their email list. In particular, we wanted to understand the drivers of good creative performance. How would you like to film yourself showing off your product while driving, and you’re not focusing attention on the road? Claiming that they’re the #1 doctor and pharmacist recommended brand is a great way to show that. In other words, they strive to help people reduce their anxiety or feel better in general. Identify a problem: Heap is identifying a problem in this ad – that manual code is tricky to write. Do you know why this video garnered over 4 million views? 2. The swedish furniture giant always pushes the envelope with their ultra affordable but still stylish products. 1. Congruent Facebook ad creative: the orange pinkish background and the people working at the table are used in more than one of Trello’s Facebook ads. What’s inside: there’s no better way to sell a guide then telling people what’s inside. Tips: Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page. this ad is changing the game. If your product or service is actually free, then you must add it to your copy. Whether your goals are to increase your sign-ups or drive product sales, precise targeting is the key to success. We love this Facebook ad example because MeUndies transformed a normal image with an easy to add frame which really adds some branding. Slack is a communication software for companies. It makes the tea look warm and inviting. This ad is great because it showcases the features of the app with screenshot, with smart copy and a clear call-to-action. But now you’re thinking, “How about using video content for my next campaign?”. Video ads put photos ads into motion with GIFs or short clips. 2. 2. There are so many things you can do on the social networking site that you probably don't know about everything. Great deal: the most attractive feature of this Facebook ad example is 50% off. This might be the fastest way to learn new skills. Turn your existing videos into readymade story ads … 1. At the end of the video, viewers were invited to sign-up for a free training. Show what you got: using the text space to write the amount of time it takes for people to read their book summaries is very smart. Don’t be afraid to step out of your comfort zone but don’t do something risky! We’ve added this story ad to our Facebook ads examples list because the picture is really captivating and the writing space is well utilized. And he made sure to highlight that in the video. Facebook Video Downloader Online, Download Facebook Videos and Save them directly from facebook watch to your computer or mobile for Free without Software. I will have more training coming in the future so leave a comment below with any questions you have and I’ll try to answer them in the future. Exclusive content: A sign up button for email promises that customers will be part of an exclusive group of people when they register. 2. What we like most is the fact that they help their customers which is important. If you play soccer, you must give a try to this video game. Facebook Stories. In a competitive marketplace, a great way to stand out is to incorporate “sneak peeks.”. This super hilarious video by Chatbooks got 72 million views. Customers have their personal reasons for not trying something – no matter how much they like it! We’ve handpicked this ad for our Facebook ad examples list, because of the strong benefits-driven ad copy and image. 1. In this case, we could say that using Serpstat is like the key to succeeding in your PPC. A nice price: Finding quality jewelry under $150 is a great price! They just need their phone and the internet. Explore AI, business tools, gaming, open source, publishing, social hardware, social integration, and virtual reality. Reward for long stays: By offering a deal to customers who stay 5 nights or longer, Bonvoy invites customers to reimagine their hotels as a getaway from working from home and rewards those who choose to make a week or more out of it. BigCommerce is an eCommerce website platform provider for companies. 2. For example, Slack’s purple evokes peacefulness with the tint of blue and action with its tint of red, according to Bourn Creative. 1. You can use your own photos or free stock images. In this example, Mailchimp shows someone’s account that has a growing number of subscribers which for business owners is a positive experience. 1. We’ve singled out this ad from the many Facebook ad example we found because the ad shows statistics and then explains why it’s relevant to their customers. https://socialtraffictraining.com/ad-trainingPS. How does yours stand out? We love this Facebook ad example because Klaviyo puts a lot of energy into helping their customers be successful. We worked with MetrixLab to conduct a global meta-analysis, studying 759 video ads, from 300+ brands, across nine verticals, in 25 different countries. 1. Go to 1:53 and see how the prince uses social proof. Even if users don’t immediately recognize things as being from IKEA, the products shown are different and interesting. Evive nutrition cubes are frozen smoothies and meals, packed with lots of vitamins and good stuff. Friendly copy: The copy in this ad is friendly and inviting. If you have a SaaS or a tool, and you can give a lifetime subscription, this might be a good promotional offer to run. You lose money…”. 3. Here are some examples of Facebook carousel ads that are high quality. Source: Facebook for Business You can use your regular Instagram photo and video ads in Explore by choosing Explore as an extra placement. Action-focused: focusing on what people can do with your SaaS is the best way of selling it. He walked away from his desk to take his dog out for a walk. 3. Branding: Heap does consistent branding well. Gymshark’s Blackout Video – Purely Exciting. Bonvoy is the hotel chain’s popular rewards program. !How?because the right information is the equivalent to cold hard cash (and I mean that literally)Look, in this book, you'll learn the 36 habits that are the foundation for wealth……After I learned these simple little habits, and implemented them in my life everything changed – and faster than I could have possibly imagined.I went from being dead broke, living in a bathroom to generating hundreds of millions of dollars, and becoming a multiple New York Times Best-Selling Author.All because of these 36 simple habits…Do you want to know what they are?Well, I reveal ALL of them in my new book “Millionaire Success Habits” (And I’m giving away the hardcover copy for FREE. Recommended resolution: Upload the highest resolution video available that meets file size and ratio limits. Dollar Shave Club is a company selling grooming products as a subscription. 2. Swell is another of the reusable, insulated water bottle companies on the market. I also think that using user-generated content is king nowadays, especially coupled with a testimonial. This video garnered 1 million views and was shared over 2.3 thousand times. Providing unique value: it’s one thing to give, but it’s another to sell what you have to give. They’ve recently revamped the program and have redesigned their advertising. Der Unterschied zwischen Facebook 360° und virtueller Realität (VR). This ad works so well because of its timeliness. It’s a service designed to make building a website so easy that anyone can do it and that’s a consistent theme in their ads which we love. Attracting audiences through influencer marketing on Facebook. Adding a movement around your product or service can help you attract a bigger following of supporters and customers. They put all the focus on custom gifts which are a great wording for what they sell. … because if they don’t reach the right audience, your goals remain unmet. Facebook video ads also ensure that your audience will be more attentive, as they will be less likely to ignore them like they would with banner ads or TV commercials. Then, you can apply the principles or techniques used by these ads to your next Facebook video ad campaign. Great copy: The ad features highly effective copy. Opening statistics: starting your Facebook ad with a statistic is a good way of getting people to stop. It’s a great way for airlines or other industries that are in a similar situation during the pandemic to advertise their products and services. This truly helps in making sure people recognize you or will recognize you in the future. You can either model your ads based on a successful brand or try to create something from your own ideas. Click + Create. They are well-known for their watches & sunglasses. Showing that you have a lot of happy customers is always good to push people to become your customers. Most of the content features a whiteboard where Jason scribbles while he talks. Get real-time data and unified insights for your search campaigns. Love them or hate them, you can’t deny this ad is effective. Learn technical requirements and design recommendations, and see an ad example. Go to Ads Manager. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. Ads scripts Language English Bahasa Indonesia Deutsch Español Français Português – Brasil Русский 中文 – 简体 日本語 한국어 There’s no better way to spark conversions than demonstrating how something is used to its fullest potential. Creative inspiration. MeUndies sells some pretty funky underwear with the modal material, which is the most comfortable material (I approve of that statement). 3. Keyword repetition: as you can see, the words holiday campaigns are everywhere. Our ad system will sample a list of ads with different creative types (i.e. This truly resolves a business problem. Sometimes adding no copy can help people focus on the video or the image itself. 2. We like the way they clearly lay out the steps to write well. 1. In the video, I’ve focused on viral hacking and viral hacking only. About 8 months ago, I launched this FB video ad about Viral Hacking and it got over 2.6 million views and 5.6K shares. Just like any double-sided customer company, they must do advertising to bring in restaurants et consumers. Beautiful photo: The ad photo is of high quality, which speaks to the quality of the brand. It’s an amazing strategy to associate specific products of yours to your top influencers because people love copying their idols. We love this Facebook ad example because Mango has used a black & white image which stands out from all the ads we see. Free trials work: Another example of an ad that features a free trial – because they work! Using a mascot: having an animal in your advertising can bring different emotions and meanings based on the audience you are targeting. Branding: Again, this ad is consistent with David’s Tea’s branding through and through. This gives you shade to avoid glaring sunlight. I highly recommend our Instagram ad examples articles if you liked this one. 3. Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. I would also say that having a Facebook ad copy around “celebrating ? 3. Asana is a work management tool just like Trello mentioned above. This could be a good strategy, but be careful to not be too polarizing. Effective image: the image in this ad looks like a thermal image, which is a creative way to show hot tea. About nice audiences: this ad was made for restaurant owners that want to increase their source of revenue. We thin, at SH1FT, that branding is an essential part of every ad creative. It should make them picture what it’s like owning your product. Mission accomplished Porsche. Download for offline reading, highlight, bookmark or take notes while you read Facebook-Werbung: Auflage August 2016. Create an in-stream video ad in Ads Manager. Simple design: now this is a touchy subject because we can argue that everybody already knows what Nike is. Log on to Facebook. This is ad is part of our Facebook ad examples because it showcases a product on model resembling the brand’s customer avatar and they’ve got some strong A/B testing going on with 6 products on rotation. Color pallet, smart copy, and a strong call to action (CTA) all play a role in how effective an in-feed ad will be. We love an ad that creates value! Zendesk is a customer service software company located in San Francisco, California. They’ve been using their purple and multicolour logo for a long time. Partnering with a complementing brand is great exposure for both of you. Doordash’s restaurants Facebook ad example, 17. Facebook gets about 8 billion video views on a daily basis. That sentence makes the “entrepreneur” customer avatar of Shopify want to get over the fence and start using Shopify. 2. I also love their Facebook ad copy which is super simple and minimalist. It can be a great way to connect with your audience because you are showing them something they already know and can now associate with your brand. Show social proof: people don’t know your brand, even less if it is legitimate. 2. In the video, you get to see Grunt Style’s employees doing what they do. Why? The problem pointed in this ad is also well researched for Asana’s target market, because most companies spend way too much time organizing and planning. The ad works well for many reasons, especially their great use of colour. We love this Facebook ad example because it provides unique value, has a design that stands out and includes a question. Salopp ausgedrückt: Hohe Auflage, viele Produkte, irgendwas wird schon hängen bleiben. If you want to have more ad examples, check out our Instagram ad examples & Facebook video ad examples where you’ll find 49 additional Facebook ad examples. They’ve used an awesome image of three of their products in this ad. Hello Fresh is America’s number 1 meal kit service. For those who don’t know, Snow is an Arizona company that sells teeth whitening kits. Interesting image: The photo chosen for this ad features delicious-looking food to entice people to join the trade show. If you are looking to test some other Facebook ad creative, I recommend doing that. Including your price: if you run an eCommerce, it’s a good idea to test adding your price to your ad. Link your product to a mass desire: most people want to make money and would also love to do what they love as a living. People are seeing Facebook feed more and more as a place to shop and giving them all the required information can truly help your revenue. Hot tip: before you start any Facebook ads, make sure you’ve installed your Facebook pixel to track conversions. We chose this ad for our Facebook ads example list because the ad focuses on a great offer and it is a very niche ad. Branding through a movement: This is another great example of an ad that plays on a movement. Emojis: Their use of emojis does a great job to make the ad feel friendly and informal. It’s easy to see and clear that this is the product that they’re selling. We love this Facebook ad example because G-Star focuses their Facebook ads marketing efforts to drive traffic to a collection. If you’re interested in the world of business, investing and entrepreneurship then the chances are you’ve stumbled across a Forbes article. They’ve started a magazine called Type 7 and are now promoting it to gain subscribers. Intercom is a SaaS company offering custom bots for your website. But squatty Potty takes things to the next level. Puma is an online sports fashion store selling a wide variety of clothing, shoes & accessories for men and women. 3. They create a desire for their product using these effective strategies: If someone sold you a toilet stool, your first decision would be not to buy it. Identifies a problem: The ad is speaking to people who work from home, and it identifies a common problem – lots of people don’t have a home office.
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